Pauly Ting – Experience Designer


⇠ Projects

Polished UI prototype using Invision

Design annotations and explanations were created to educate non-product stakeholders

Wireframing in Omnigraffle

Wireframes were initially whiteboarded for collaborative discussion

IA workflow helped to design the functionality and content requirements of the app

Created a a realistic workflow of what a user would do both on and off the device

Created a persona that highlighted key characteristics of an ideal customer

Understanding Macy's business goals, technical limitations, and available resources

Breaking down the project into clear focus areas for optimal sprints

Met with Macy's customers in order to understand what they wanted and expected

Determined what success looked like for the two week sprint as a goal


A two week design sprint to research, re-imagine, craft, and present key aspects of a next generation Macy's iPhone experience.

We began with the Macy's stakeholders to discuss their goals before taking to the streets to understand their customers.

By understanding their aspirations, preferences, expectations and behavior, we crafted a sample user story, designed a high-fidelity prototype, and included our design notes for their reference.


The design strategy and prototype was well received by Macy's stakeholders and we were subsequently engaged into the next stage of the project.





UX - Pauly Ting

UI - Omar Jalalzada