Pauly Ting – Experience Designer

Experience

⇠ Projects

The polished UI of the Interactive User Map that was created as an in-house tool

Translating the traditional user journey map into an interactive mobile experience

Translating the traditional user journey map into an interactive mobile experience

The typical lofi user journey map of a retail customer for Macy's

The typical lofi user journey map of a radio customer for SiriusXM

About

One week design sprint to re-invent a curated mobile shopping experience for their fashion-forward customers.

We started with the Bloomingdales's stakeholders to discuss their goals before taking to the streets and app-stores to understand their customers.

We even read fashion magazines, pored through app-reviews, and sat in the store to pick up real world workflows and behaviors.


Results

The product design strategy and prototype was well received by the Bloomingdales's stakeholders and we were subsequently engaged into the next stage of the project.

Prototype

 

Configuration

Team

UX - Pauly Ting

UI - Omar Jalalzada